Branding tools

Every piece of content you publish, every interaction you have with a potential customer and every message you send out into cyberspace needs to adhere to the same brand guidelines to ensure your business is always represented the way you want it to be. Once you start branching out into guest blogging, social media branded content and business partnerships, it becomes even more important to maintain strict brand guidelines.

Brand Positioning template

Brand Toolkit for marketers

You get 120+ slides for PowerPoint that have templates for presentations on business reviews, brand positioning, and everything you need to present your brand plan. And, you get slides for a creative brief, brand concept, and brand story. Our brand toolkit includes a fully completed example to follow and a set of blank slides where you can write your own thoughts and ideas. Every line includes key definitions to guide you.

Description of what is included

Our Brand Toolkit gives you access to every marketing tool that you need to run your brand

If you are running a brand or you are a consultant who helps your clients, our Brand Toolkit has every template you need to do your job. Our PowerPoint file includes formatted blank slides that have key marketing definitions where you can insert your own brand information and we have a fully completed template that you can follow.

Our Brand Toolkit includes:

Below are the template slides we include in our Brand Toolkit

Brand Plan template

brand plan presentation square

Brand Positioning template

Brand Positioning presentation

Business Review template

Business Review presentation

What Are Branding Tools?

Branding tools cover a lot of ground, and can include software applications, platforms and marketing techniques. Once you start exploring your options, you’ll find that there are branding tools designed for email marketing, social media engagement and visual storytelling, among other key areas.

Consistency is key when it comes to branding. Your brand needs to be accurately represented in every aspect of your marketing strategy. When you look at how complex digital marketing has become and all the different channels businesses need to account for, maintaining a clear brand identity and voice at all times can be pretty difficult.

Branding tools ensure that every interaction, message, piece of content and action you take as a marketer accurately reflects your brand. You can be confident that the brand you worked so hard to create is always presented to your target audience, no matter where that interaction takes place.

These solutions are also useful for businesses that may need help repackaging their brand for different formats. Digital marketing involves a lot of different media formats: written content, imagery and design, video, etc. How do you communicate your company’s core identity through audio and visual elements, as well as the written word?

Subscribe to
The Content Marketer

View the Best Tool Brand, Below.


Best US-Based Tool Brand


DEWALT is a professional trade brand that many tradespeople consider to be the best. Utilizing lithium-ion batteries within their power tools, you receive high-performing power with each DEWALT tool you purchase. The DEWALT brand manufactures tools across seven sites within the United States. This includes Hampstead, MD, and Charlotte, NC. In addition, DEWALT offers a 3-year limited warranty on its tools, giving great value for money.

2. Milwaukee

A Perfect Tool Brand When it Comes to Cordless


The Milwaukee brand offers you a variety of power tools, hand tools, and accessories, providing you with the best tool for every task. Achieve high performance and output with a range of Milwaukee products. They provide a range of cordless power tools, featuring a torque impact driver wrench. Milwaukee manufacture their power tools across parts of the United States, Europe, and China. They also offer you a lifetime limited warranty.


Best Brand with a Trusted Parent Company


BLACK+DECKER manufacturer power tools, including cordless tools. They boast Stanley Black & Decker as their parent company. BLACK+DECKER manufacturer their products in the United States. This brand owns headquarters in Towson, Maryland. Additionally, this power tool brand provides you with a 2-year limited warranty.

Stick to One Brand

Briana Yablonski

While it’s okay to have tools from various brands, it’s best to stick to one brand for battery-powered hand tools such as drills, impact drivers, and circular saws. Choosing one brand will allow you to have one type of battery that works on all your tools.

4. Makita

Best Brand for Cordless Tools


Makita is a Japanese company whose main manufacturing base is in the United Kingdom. They export a wide range of power tools and products across the world. Makita owns factories worldwide, but tool enthusiasts consider them the best tool brand in the United Kingdom, specializing in Makita cordless tools. Furthermore, Makita offers a 3-year limited warranty, ensuring you achieve value with every product.

5. Ridgid

Best Brand for Hand Tools


Ridgid is an American company manufacturing hand tools, and they own headquarters in Ohio, United States. Possessing a well-known, traditional brand name, Ridgid is famous across the United States for high-quality, durable hand tools. Additionally, Ridgid offers consumers a full lifetime guarantee with every tool.


Best Brand with a Rich History


PORTER-CABLE is a well-known company with a rich history, producing power tools in addition to pneumatic tools. You’ll find PORTER-CABLE predominantly within Mexico and China. It boasts a parent company under Stanley Black & Decker. PORTER-CABLE offers a 3-year limited warranty with all products.

7. Bosch

Best All-Rounder Tool Brand


Bosch manufactures an extensive range of power tools and accessories, predominately in countries such as Malaysia, China, Mexico, Taiwan, and parts of Europe. The company offers a one-year limited warranty on all products possessing Bosch branding.


A Reputable Brand for all Types of Manual Tools


CRAFTSMAN produces a wide range of tools for home and professional use, in addition to lawn and gardening equipment. The company specializes in manual tools such as wrenches. Its parent company, Stanley Black & Decker, are reputable, ensuring this brand is too. CRAFTSMAN manufactures its products in the United States.

Tool Brand Buyer’s Guide

When you’re contemplating purchasing a new power tool, you’ll undoubtedly wonder which power tool brand is the best. Do you prefer Milwaukee or Makita? Or is it DEWALT vs. Bosch? And which is the most useful and sustainable purchase from all these well-known brands?

There are numerous power tool brands on the market, but the best brand will depend on your own needs, preferences, and experiences. For example, you may prefer a manufacturer that produces goods inside the United States, such as DEWALT. Or perhaps you value the innovation of Japanese brands and view Hitachi as the best power tool brand.

Each of these brands can claim to be the best tool brand in some capacity, whether they’re the best traditional name, the best innovative brand, or the brand with the best ethical supply chain. To decide which name offers the best item for you and your DIY needs, focus on what their power tools offer, how they’ll make the job easier, and whether they’re built for professionals.

For example, you might be looking for a cordless drill. The best ones will provide you with freedom and movement for any task, ensuring you’re not bound by drill cables. However, if you’re considering purchasing a cordless drill, look for a drill with lithium-ion power, providing a long-lasting charge and high performance. Then, you might find the best brand for you.

Did You Know?

C & E Fein created the first power tool in 1895, 16 years after Thomas Edison invented the incandescent electric lamp. The first power tool was, of course, heavy, slow, and difficult to use. But a few years later, in 1910, Black & Decker adapted the design and made it faster, creating the basis from which all modern versions descended.


Leave a Reply

Your email address will not be published. Required fields are marked *